Miller Consulting (MCG), Boston, Mass., is the only public relations
firm designed from the ground up to unite business and market
strategy with winning program implementation. MCG partners with
high-technology companies - from emerging start-up ventures to
established market leaders - to create long-term strategic public
relations programs that deliver focused, sustainable, and unassailable
do we define public relations?
With more than 30 years of experience in technology marketing,
MCG founder Andy Miller has seen the craft of public relations
move from its early roots in product publicity to its place today
as a strategic management tool. During the 1970s, PR professionals
typically filled a tactical role as product or services publicists.
The 1980s saw the appearance of vertically aligned PR specialists,
who delivered industry-specific public relations services leveraging
domain expertise in specific markets. Dominant among these were
"high-tech PR" specialists responding primarily to the explosive
PC revolution. Andy Miller's first firm, Miller Communications,
was the leader of this group of agencies. By the 1990s, IT was
redefining the way every company conducted business, which brought
a new type of PR strategist who adapted communications programs
to new models, new media, and a faster pace. As we enter the next
millenium, the Internet is forcing every company in every industry
to reinvent business and marketing models. As a result, PR must
fill a strategic role that goes well beyond communications to
core business and marketing strategies. Today's successful PR
professionals act as strategists and consultants, who are bilingual
in technology and business language, and can leverage each to
maximize the value of the other.
a new model for the public relations industry?
As the Internet induces strategic business change at unprecedented
speeds, companies are being forced to closely examine and align
their business and communications strategies. It is here, at the
intersection of business and communications strategies, that MCG
has seized its opportunity. MCG was created from the conviction
that many companies, seeking to position themselves in the highly
competitive, fast-moving Internet-driven business landscape, dramatically
underestimate the strategic impact of communications programming
and its linkage to business planning. In conceiving MCG, Andy
Miller set out to build a public relations firm driven by market
strategy and designed to create market leaders through a unique
service model that continually links strategy with implementation
through feedback and revision.
positioning so important?
In the new economy, the old definitions of positioning and marketing
no longer apply. Survival in today's change-driven markets depends
on new marketing communications models that are grounded in a
unified, positioning-based strategy that anticipates and sustains
constant shifts in market dynamics. In change-driven markets,
leadership recognition must be based on credibly keeping perception
ahead of reality. Key to positioning is a delicate balance between
a company's current reality and its ultimate vision. However,
vision and innovation aren't enough; a company must also deliver
real customer value if it wants to be perceived as a credible
kinds of positioning problems can MCG solve?
MCG's client base comprises both emerging technology companies
and more established industry leaders. Each partnership is designed
to meet the client's unique positioning challenges and implementation
needs. The MCG team has led clients through complete re-positioning
exercises based on market or internal changes such as M&As
or reorganizations. The launch of a company, product, a new service
or even a new competitor has led many clients to retain MCG's
services to ensure their positioning can withstand the change,
and that the company's voice is heard and understood.
In addition to counseling clients regarding strategic positioning
driven by market changes, the MCG team also directs clients through
major internal events, such as financial reversals, IPOs and shifts
How do we
work with clients?
All of MCG's client partnerships are rooted in positioning. MCG's
multi-phased model is unique among PR firms. Unlike traditional
agencies, MCG provides two service modules that are linked together
by one dedicated senior team and an integrated strategy-driven
Strategy: MCG conducts a fixed time/fixed price strategic
positioning exercise at the beginning of every engagement, the
result of which is a set of strategic positioning platforms and
messages that will permeate all communications activities.
Linkage - Communications Planning: Then, the MCG team
develops and executes a long-term strategic public relations plan
with the goal of creating and sustaining perceptions that will
drive the desired market position. In addition, MCG incorporates
a continual loop with strategic positioning and implementation
to ensure constant feedback between the media, the market and
Implementation: Plan implementation includes aggressive
media and analyst relations, news management, press materials,
press tours, industry monitoring, event management, speechwriting,
seminars and conferences, and lead generation, to name just a
are our partners?
MCG partners with companies with complementary resources to offer
even more comprehensive services to our clients. Currently, we
are working with the following:
- Global reach - Fleishman-Hillard,
headquartered in St. Louis, Missouri, is one of the world's
leading global communications consultancies, with offices throughout
North America, Europe and Asia, and affiliates in Latin America.
- Design and corporate identity - Gill
Fishman Associates is a full-service graphic design firm
offering creative consulting services for corporate identity,
annual reports, corporate brochures, and packaging.
If you are interested in a partnership, please contact:
Andy Miller, Chairman/CEO. firstname.lastname@example.org.
How can you contact
For inquiries about MCG and our services, please contact:
781 . 398 . 9481