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ABOUT MILLER - Our Mission: To Create Leaders





Andy Miller is the founder and CEO of Miller Consulting. With more than 20 years as an information technology opinion leader, Andy is a pioneer in the field of technology marketing and public relations.

Andy was among the first to recognize that the old paradigms of marketing and brand positioning no longer apply. Now, more than ever, survival in the marketplace depends on new marketing communications models, grounded in a unified strategy that originates from, and is endorsed by, top management - and implemented at every level of the corporation.

The supporting principles that comprise Miller Consulting are born out of a conviction that many companies, seeking to position themselves in the highly competitive technology marketplace, dramatically underestimate the impact of communications programming by considering PR a tactical, not strategic, initiative. In conceiving Miller Consulting, Andy set out to build a public relations firm driven by strategy and designed to create superior mind share for clients through a unique service model that defines the practice of change-driven strategic communications.

Andy has a proven track record in identifying and responding to the continually evolving needs of the high-tech marketplace. In 1977, Andy founded Miller Communications, now Miller/Shandwick Technologies, the first firm to specialize in public relations for the IT industry. He led that firm from a one-person start-up to a $60 million, nine-office, global public relations network. More importantly, he set standards for high tech public relations that are emulated coast-to-coast, and which have been fundamental in launching and guiding such industry leaders as Apple, Compaq, Intel, Microsoft and Lotus to positions of market dominance.

Prior to founding Miller Communications, Andy served in various editorial capacities at Little, Brown & Co., as staff writer for the Associated Press, and as Associate Editor of The Harvard Business Review.

He is currently on the Advisory Board for the Internet Capital Group, VennWorks Inc., and Bullhorn, Inc., and is a member of Walnut Venture and Common Angels, venture groups comprised of select technology and investment leaders targeting emerging technologies and promising start-ups. Andy is also on the Advisory Council for Neurobiology at the Harvard Medical School. He has served as a member of the Governor's Committee on Telecom Policy for the State of Massachusetts, known as Mass Telecom, an early member of the Massachusetts Software Council, and a Trustee of the Computer Museum.

Andy graduated from Boston University. He has been published widely and has served on a number of industry, education and conservation boards.


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